Women’s NCAA championship TV ratings crush the men’s competition

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An average of about 18.7 million viewers tuned in to watch the South Carolina Gamecocks triumph over the Iowa Hawkeyes in the 2024 NCAA Women’s Basketball National Championship on Sunday.

Morry Gash/AP


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Morry Gash/AP


An average of about 18.7 million viewers tuned in to watch the South Carolina Gamecocks triumph over the Iowa Hawkeyes in the 2024 NCAA Women’s Basketball National Championship on Sunday.

Morry Gash/AP

The University of South Carolina wasn’t the only winner of the NCAA women’s basketball tournament. The television networks carrying the game were, too – with a record-setting number of viewers tuning in to watch the championship on Sunday.

The final game, between South Carolina’s Gamecocks and the University of Iowa’s Hawkeyes, averaged about 18.7 million viewers and peaked at a whopping 24 million combined on ESPN and ABC, making it the first time in history that a women’s final has drawn a larger TV audience than the men’s, according to ESPN.

In contrast, the victory of the men’s Division 1 UConn Huskies over Purdue averaged 14.82 million on TBS and TNT.

Ticket prices for the women's Final Four games rival the men's

But it’s not the only sports glass ceiling that was crushed; Sunday’s game was also the most-watched basketball game, either men’s or women’s and college or professional, since 2019.

Sunday’s title game was the third consecutive record-setting night for television viewership of the women’s college tournament. The Elite Eight matchup between Iowa and LSU — a remat

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Publish date : 2024-04-11 01:48:11

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