Source link : https://tech365.info/canalys-world-smartphone-market-stays-flat-in-q1/
Canalys posted its newest analysis on world smartphone shipments. The report mentioned 296.9 million items had been moved in Q1 2025, simply 0.2% up from the identical interval final 12 months. Markets like Mainland China and america noticed a wholesome improve, which was offset by India, Europe, and the Center East, the place shoppers approached the market cautiously.
The decline in India, Latin America, and the Center East indicated a saturation in substitute demand. Though these areas noticed a rise through the earlier quarter, customers are actually extra reluctant to buy a smartphone.
Europe, however, is dealing with a excessive stock after loads of shipments in 2024, forward of the upcoming eco-design directive. The EU calls for that every one telephone producers provide simply repairable units and a number of years of software program help, however it will apply to units imported later in 2025.
Africa noticed “vibrant retail activities” and “proactive market expansion efforts” from all producers. Firms like vivo and Honor noticed a double-digit progress of their abroad markets, with Honor reaching a historic excessive.
The scenario with america can also be curious. Producers, particularly Apple, shipped many telephones forward of the “Liberation Day” tariffs to attempt to keep away from the monetary price. Nevertheless, the problem will disproportionately have an effect on lower-cost fashions, driving ASP larger however inflicting each shoppers and…
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Author : tech365
Publish date : 2025-04-30 10:56:00
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