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Understanding the calorie content material of meals does now not lend a hand folks perceive which meals are more healthy, in line with a learn about I lately co-authored within the Magazine of Retailing. When learn about individuals regarded as calorie knowledge, they rated bad meals as much less bad and wholesome meals as much less wholesome. They had been additionally much less positive of their judgments.
In different phrases, calorie labeling did not lend a hand individuals pass judgement on meals extra as it should be. It made them second-guess themselves.
Throughout 9 experiments with over 2,000 individuals, my colleague and I examined how folks use calorie knowledge to guage meals. As an example, individuals considered meals pieces which can be normally deemed more healthy, corresponding to a salad, or ones that have a tendency to be much less wholesome, corresponding to a cheeseburger, and had been requested to charge how wholesome every merchandise used to be. When folks didn’t believe calorie knowledge, individuals appropriately noticed a large hole between the wholesome and bad meals. But if they regarded as calorie knowledge, the ones judgments was extra average.
In every other experiment within the learn about, we discovered that asking folks to estimate the calorie content material of meals pieces decreased self-reported self assurance of their skill to pass judgement on how wholesome the…
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Publish date : 2025-05-12 18:04:00
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