Source link : https://tech365.info/immediately-in-apple-historical-past-apple-pr-guru-katie-cotton-steps-down/
Could 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her vp publish after 18 years with the corporate.
Throughout her stint at Apple, Cotton labored in lockstep with CEO Steve Jobs and proved instrumental in controlling the corporate’s portrayal within the press. Her departure gives another reminder that the Jobs period is over at Apple.
Katie Cotton: PR chief was vital participant in Apple’s success
Once you consider profitable partnerships throughout the Jobs period at Apple, you doubtless consider ex-design chief Jony Ive or present CEO Tim Cook dinner. Ive labored with Jobs to create a collection of hit merchandise. Cook dinner labored with Jobs to verify Apple might manufacture and ship these merchandise in enough portions.
Katie Cotton’s position at Apple outlined the corporate’s identification in one other manner. Whereas Ive and Cook dinner labored instantly with the merchandise, she managed the best way the world seen Apple.
Earlier than coming to Cupertino, she labored for a PR company known as KillerApp Communications, which dealt with some initiatives for Jobs’ NeXT. Whereas Cotton by no means labored on the NeXT account, she did choose up contacts there. When Jobs arrived again in Cupertino in 1996 after Apple acquired Subsequent, Cotton landed a job provide with the corporate.
Her work at Apple outlined the bizarre anti-PR area the corporate cultivated. Nobody can say that Apple is…
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Author : tech365
Publish date : 2025-05-11 23:53:00
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