This summer, five of Europe’s most iconic destinations are calling on travelers from the US and Canada, each rolling out innovative campaigns designed to highlight their unique charms. Switzerland is spotlighting its pristine alpine experiences and luxury escapes, promising unforgettable adventures amid breathtaking landscapes. Meanwhile, Portugal invites visitors to explore its sun-kissed beaches and vibrant cultural festivities, promoting sustainable tourism initiatives that resonate with eco-conscious travelers. France continues to captivate with exclusive wine tours and art exhibitions, seamlessly blending timeless elegance with modern flair. Slovenia, the green heart of Europe, focuses on outdoor activities, wellness…