Source link : https://news7.asia/life-style/are-chinese-skincare-brands-concealing-their-roots-to-appeal-to-muslim-consumers/
In recent years, Chinese-made skincare brands have increasingly sought to expand their presence in Muslim-majority markets, prompting questions about how they navigate cultural and religious sensitivities. A growing number of these companies appear to be downplaying or subtly masking their Chinese origins in marketing campaigns targeted at Muslim consumers, raising debates about authenticity, consumer trust, and global brand strategy. This trend, explored in a recent report by the South China Morning Post, highlights the complex interplay between national identity, religious values, and commercial ambition in a rapidly evolving beauty industry.
Chinese Skincare Brands Navigate Cultural Identity to Gain Muslim Market Acceptance
As the global Muslim consumer market continues to expand, several Chinese skincare brands are recalibrating their marketing strategies to resonate more effectively with Muslim customers. While Chinese heritage often serves as a mark of quality and tradition, some companies are choosing to emphasize universal values such as purity, natural ingredients, and halal certification over explicit cultural branding. This shift is partly driven by consumer sensitivities around religious compliance and a desire to avoid alienating Muslim buyers who may perceive Chinese products as lacking transparency in halal practices.
The rebranding efforts reveal a nuanced balancing act: maintaining trust and authenticity without foregrounding a distinctly Chinese…
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Author : Olivia Williams
Publish date : 2025-07-02 11:01:00
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