Source link : https://health365.info/learn-about-reveals-gratitude-in-fitness-classified-ads-can-advertise-more-healthy-choices-than-scare-techniques/
A picture from the find out about that includes ‘anthropomorphic’ or human-like traits on a digestive gadget. The primary message includes a sure message, whilst the second one makes use of concern to inspire wholesome portion sizes. Credit score: Magazine of Promoting Analysis (2025). DOI: 10.1080/00218499.2025.2464283
Ugly smoking warnings, scary weight problems statistics and surprising drink-driving campaigns all use concern to pressure conduct trade. However a College of Auckland researcher says it may well be time to check out a unique means.
Advertising and marketing lecturer Dr. Saira Raza Khan, whose paintings specializes in shopper well-being and significant intake, says gratitude may also be more practical than concern in the case of selling more healthy possible choices.
Her article, printed within the Magazine of Promoting Analysis, examines how other emotional appeals (concern and gratitude) affect other people’s responses to diet-related messages. The find out about was once co-authored with Dr. Vivian Pontes (College of Generation Sydney), Professor Yuri Website positioning (College of Auckland), and Affiliate Professor Felix Septiano (College of Queensland).
“Fear tends to make people focus inward—on protecting themselves—and doesn’t always lead to lasting change. Gratitude, on the other hand, helps people feel more connected to others and can lead to more sustainable behavior change.”
What may gratitude in a…
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Author : admin
Publish date : 2025-07-24 02:00:00
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