While global travel markets are showing strong signs of recovery, the United States continues to experience a slower rebound compared to Europe and Asia. Industry experts cite ongoing pandemic concerns and varying regional restrictions as key factors holding back US demand. According to Booking Holdings’ CFO, consumer confidence in domestic and international travel remains cautious, with many travelers opting for flexible booking options and shorter trips. This hesitance contrasts sharply with European and Asian markets, where pent-up demand and eased restrictions have fueled a surge in bookings and international exploration.

Key factors contributing to the US lag include:

  • Persistent COVID-19 variant concerns affecting travel sentiment
  • Patchwork of state and local regulations causing uncertainty
  • Higher travel costs compared to overseas alternatives
  • Preference for…