Source link : https://news7.asia/entertainment/streaming-giant-iqiyi-aims-to-revolutionize-south-east-asias-entertainment-landscape/
Streaming giant iQIYI, often dubbed the “Netflix of Asia,” is set to make significant strides in the South-East Asian entertainment market. Leveraging its robust content library and advanced technology, the Chinese streaming powerhouse aims to reshape viewing habits and expand its regional footprint amid intensifying competition. As the demand for digital entertainment surges across South-East Asia, iQIYI’s ambitious plans signal a new chapter in the industry’s rapid evolution.
iQIYI Targets Rapid Expansion in South-East Asian Markets with Localized Content Strategy
iQIYI is accelerating its presence in South-East Asia by embracing an aggressive localized content approach designed to resonate with diverse regional audiences. The streaming titan aims to collaborate with local creators, invest in original productions, and curate libraries that reflect cultural nuances and popular genres across countries such as Indonesia, Thailand, Vietnam, and Malaysia. This strategy not only enhances user engagement but also positions iQIYI as a culturally relevant entertainment hub that can compete head-to-head with global rivals like Netflix and Disney+.
According to industry insiders, the platform’s expansion plan focuses on several key pillars:
- Production partnerships: Working with acclaimed local directors and producers to create exclusive series and films.
- Language customization: Offering multi-language subtitles and dubbing options tailored to Southeast…
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Author : Charlotte Adams
Publish date : 2025-08-05 07:46:00
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