iQIYI’s latest venture, “Sing! Asia,” is setting a groundbreaking precedent in cross-border entertainment by seamlessly blending diverse Asian cultures through music and performance. The show features contestants from multiple Asian countries, each bringing their unique artistic styles and cultural narratives to the stage. This fusion not only celebrates the rich tapestry of Asia’s musical heritage but also appeals to a broad audience seeking innovative content that transcends traditional entertainment boundaries.

The program’s success can be attributed to several key factors:

  • Multinational participation: Featuring artists from over 10 countries, promoting cultural exchange.
  • Hybrid genre performances: Combining traditional folk instruments with modern…