In a strategic move to capture the growing digital audience in Southeast Asia, HBO Max and Viu have announced a bundled streaming service set to launch later this year. This collaboration aims to offer subscribers an unprecedented variety of premium entertainment, combining HBO Max’s critically acclaimed Hollywood hits and HBO Originals with Viu’s rich library of Asian dramas, variety shows, and regional movies. By joining forces, both platforms seek to create a more comprehensive streaming ecosystem that caters to diverse tastes across multiple markets such as the Philippines, Indonesia, Thailand, and Malaysia.

The bundle promises several key benefits for consumers including:

  • Cost-effective subscription plans that reduce the need for multiple services
  • Seamless access to content on both platforms through a unified interface
  • Localized subtitles and dubbing in multiple Southeast…