Source link : https://bq3anews.com/topshops-go-back-to-the-prime-side-road-will-have-to-attraction-to-gen-z-to-be-successful/
All the way through the 2000s and 2010s, Topshop was once a way powerhouse – an icon of the British prime side road. A mix of song, makeup and the newest models allowed the store to thrive in recognition. And prime profile superstar collaborations with style Kate Moss and singer Beyoncé additionally raised Topshop’s profile in a crowded retail marketplace.
The store was once famend for being “cool”, fostering design collaborations with up-and-coming designers, together with JW Anderson, Marques’ Almedia and Christopher Kane. The fashions which fronted campaigns have been additionally “it girls”, reminiscent of fashions Lily Cole and Cara Delevinge and actor Kate Bosworth.
The logo’s luck, on the other hand, didn’t turn out sustainable. In 2020, its proprietor, the Arcadia team, entered management and all bodily shops closed in a while thereafter. The logo’s recognition was once additional broken by means of allegations of monetary mishandling surrounding its proprietor, Sir Philip Inexperienced. Inexperienced was once additionally accused of deficient remedy in opposition to Arcadia group of workers, however has all the time denied any illegal behaviour.
The web store, Asos, got Topshop in 2021 and endured to promote its garments on-line. Then again, in 2024, Asos bought a 75% stake of the Topshop logo, to be able to pay off money owed. The bulk is now owned by means of Danish corporate, Bestseller.
Kate Moss had a…
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Author : bq3anews
Publish date : 2025-08-23 00:30:00
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