Source link : https://tech365.info/immediately-in-apple-historical-past-world-will-get-an-opportunity-to-test-drive-a-mac/
November 8, 1984: After preliminary Mac gross sales show disappointing, Apple CEO John Sculley desires up the “Test Drive a Macintosh” advertising and marketing marketing campaign to encourage individuals to provide the revolutionary new pc an opportunity.
The promotional technique advises individuals to drop into their native retailer and “borrow” a Macintosh for twenty-four hours. The concept is that, by the point potential prospects must return the Mac, they are going to have constructed up a bond with it — and realized they will’t reside with out one among Apple’s computer systems.
Whereas 200,000 would-be prospects benefit from the provide, Apple sellers completely hate it.
Goodbye, 1984: Apple’s ‘Test Drive a Macintosh’ promo
Sculley dreamed up the Check Drive a Macintosh marketing campaign to assist skeptical customers wrap their heads round Apple’s revolutionary new machine, which launched at the start of the yr. A lot of them had by no means seen a graphical person interface, used a mouse or labored with non-IBM computer systems.
A number of memorable TV commercials accompanied the Check Drive a Macintosh marketing campaign. One confirmed what seemed to be the define of a high-end sports activities automotive obscured by a mud cowl.
“It’s powerful,” purred the narrator with fetishistic admiration, because the digicam took in all of the curves and easy edges hidden beneath the sheet. “It’s responsive. It handles beautifully. And…
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Author : tech365
Publish date : 2025-11-09 09:04:00
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