Source link : https://europ.info/2025/12/22/austrias-highest-court-declares-metas-ad-model-illegal-demands-major-overhaul-of-user-data-practices-in-the-eu/
In a landmark decision with far-reaching implications for digital advertising and data privacy, Austria’s highest court has declared Meta’s advertising model illegal and mandated a comprehensive overhaul of its user data practices across the European Union. The ruling, which challenges the tech giant’s approach to collecting and processing personal information for targeted ads, underscores growing regulatory scrutiny in Europe’s efforts to strengthen data protection standards. This development marks a significant moment in the ongoing tug-of-war between tech companies and privacy advocates, as regulators seek to rein in practices they argue undermine user consent and transparency.
Austria’s Supreme Court Declares Meta’s Advertising Model Unlawful Under EU Privacy Rules
The landmark decision by Austria’s highest judicial authority marks a significant challenge to Meta’s current advertising practices. The court emphasized that the company’s model, which relies heavily on extensive user data collection and personalized ad targeting, violates key provisions of the EU’s stringent privacy regulations. This ruling demands a comprehensive overhaul of Meta’s data processing methods, ensuring stronger user consent mechanisms and heightened transparency across its platforms within the European market.
Key points highlighted in the ruling include:
- Insufficient user consent: Meta’s data processing was deemed to lack clear and freely given consent in line…
—-
Author : Ava Thompson
Publish date : 2025-12-22 13:55:00
Copyright for syndicated content belongs to the linked Source.
—-
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8