Southern Albania is witnessing a remarkable transformation as heritage tourism emerges as a powerful driver of economic growth. The region’s rich tapestry of archaeological sites, Ottoman-era architecture, and vibrant cultural traditions is attracting a growing number of international and domestic visitors. This influx not only fuels local businesses such as hotels, restaurants, and artisan markets but also stimulates investments in infrastructure and public services. As a result, small towns that were once overlooked are becoming bustling hubs of activity, creating a ripple effect that benefits the wider community.

In addition to bolstering the local economy, heritage tourism is generating diverse employment opportunities for residents. Jobs in guiding, hospitality, crafts, and event management are on…