Departing from traditional voter mobilization tactics, Miss West Virginia USA introduced her “Santa’s Helper” campaign aimed at energizing Princeton voters as primary day approaches. Leveraging the goodwill and generosity synonymous with the holiday season, this effort frames voting as a meaningful gift to one’s community. It emphasizes that each ballot cast plays an essential role in influencing local leadership and shaping future policies.

The initiative includes several interactive events designed to foster connections between voters and candidates while educating participants about their electoral power:

  • Community Meet-and-Greets: Family-oriented gatherings where residents can engage…