Source link : https://las-vegas-news.com/after-80-years-minute-maid-bids-farewell-to-frozen-juice-concentrates/
From Wartime Innovation to Kitchen Staple (Image Credits: Unsplash)
A beloved fixture in supermarket freezers across the U.S. and Canada, Minute Maid’s frozen juice concentrates face permanent retirement this spring.
From Wartime Innovation to Kitchen Staple
Researchers C.D. Atkins, Edwin Moore, and Louis MacDowell developed the frozen concentrate process in the 1940s, refining earlier preservation techniques to enhance flavor, cut shipping costs, and boost shelf life.[1][2]
Vacuum Foods Corporation launched the first commercial frozen orange juice concentrate in 1946, dubbing it Minute Maid to highlight its quick preparation.[1]
The product transformed orange juice from a seasonal luxury into a year-round breakfast essential, especially after Coca-Cola acquired the brand in 1960.
Generations of families relied on these slushy cans for effortless mixing into pitchers, fueling morning routines and summer punches alike.
Consumer Trends Drive the Decision
Coca-Cola announced the discontinuation, citing evolving preferences in the juice market.[1]
Frozen juice concentrate sales declined nearly 8% over the past year, according to market data, as shoppers gravitate toward ready-to-drink options.[3]
“We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” a company spokesperson stated. “With the juice category growing strongly, we’re focusing on products that better match what our consumers want.”
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Author : Matthias Binder
Publish date : 2026-02-05 19:43:00
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