Source link : https://tech365.info/apple-tvs-second-largest-market-is-brazil-says-eddy-cue/
Talking on the sidelines of Apple’s latest media occasion in Santa Monica the place the corporate previewed its 2026 content material slate, Cue acknowledged that Apple has but to provide any unique content material in Brazil. Opponents like Netflix, Amazon, and Disney, in the meantime, have turned the nation into a serious manufacturing hub, leaving Apple in catch-up mode.
“It doesn’t move as quickly as I’d like, especially if you want to be truly good, but we’ll get there,” Cue mentioned. “I know Brazilians want quality – I appreciate that – and I also know there’s a lot of opportunity in Brazil to create strong content.”
Cue additionally reaffirmed Apple’s dedication to theatrical releases by means of distribution partnerships, pointing to the success of “F1: The Movie,” which was launched in theaters by Warner Bros. and went on to earn an Oscar nomination. Cue conceded that “the bar for leaving home and going to the movie theater” is getting more and more increased, however he believes the expertise stays irreplaceable.
“There’s no substitute for that experience – for watching a film collectively, going on a date at the movies, enjoying a night out with friends or children watching a film,” Cue mentioned. “It’s something truly unique, and I believe it will become even more valuable over time.”
On the time of the interview, Netflix was nonetheless within the operating to amass Warner Bros. Requested whether or not a…
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Author : tech365
Publish date : 2026-02-28 23:33:00
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