Source link : https://las-vegas-news.com/nevada-candidates-skip-traditional-press-interviews-for-tiktok-and-direct-social-media-outreach/
¿TikTok en lugar de entrevistas? Por qué candidatos de Nevada están cambiando su estrategia – Image for illustrative purposes only (Image credits: Unsplash)
Nevada has grown dramatically since the 1980s, when former Democratic Governor Richard Bryan could step out of the state Capitol and chat with reporters over coffee in the local bar. That era of easy access has faded as the state’s population nearly quadrupled and traditional newsrooms shrank. Candidates running for governor and other offices now reach voters through short videos on TikTok and Instagram rather than scheduled interviews or structured debates. The change reflects both the rise of digital platforms and a deliberate strategy to control the message in a fragmented media environment.
Why Direct-to-Voter Videos Are Replacing Old Routines
Campaigns have noticed that voters spend more time on social platforms than reading newspapers or watching local newscasts. By posting their own clips, candidates can frame issues exactly as they choose and avoid follow-up questions that might highlight weaknesses. Democratic Attorney General Aaron Ford, the frontrunner for governor, has released videos reacting to national policy comments instead of sitting for extended print interviews. His team reports 39 formal interviews since the campaign began, yet many other exchanges now route through spokespeople or appear only on selected outlets.
Republican Governor Joe Lombardo has taken a different path, granting…
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Author : Matthias Binder
Publish date : 2026-05-11 09:04:00
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