Source link : https://capital-cities.info/2026/06/04/world/oceania/omnicom-lands-major-baiada-poultry-account-in-thrilling-new-partnership/
Omnicom has secured the creative and media account for Baiada Poultry, marking a significant win in the competitive Australian advertising landscape. The appointment, confirmed this week, sees Omnicom taking the lead on Baiada’s marketing strategy across multiple platforms, as the poultry producer aims to strengthen its brand presence in a crowded market. This victory underscores Omnicom’s growing influence in the food sector and comes amid heightened activity as brands seek innovative campaigns to engage consumers post-pandemic.
Omnicom Secures Baiada Poultry Account in Competitive Pitch
In a tightly contested process, Omnicom has successfully clinched the creative and media duties for Baiada Poultry, Australia’s leading poultry producer. The win comes after an intense review involving several major holding groups, marking a significant coup for Omnicom amidst heightened competition. The agency’s pitch impressed Baiada with its integrated approach, aiming to amplify brand visibility and drive consumer engagement through a mix of traditional and digital channels.
Key factors behind Omnicom’s successful pitch included:
- Data-driven media strategies tailored to target health-conscious consumers
- Innovative storytelling that highlights Baiada’s commitment to sustainable farming practices
- Cross-platform campaign designs with a focus on social media activation and influencer partnerships
Moving forward, Omnicom will oversee campaign development, media planning…
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Author : Mia Garcia
Publish date : 2026-06-04 09:10:00
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