Source link : https://big-apple.news/2026/06/12/new-york-news/what-is-going-on-between-pattie-gonia-and-patagonia/
Photograph: Sarah Silbiger/The Washington Publish through Getty Photographs
In 2018, Wyn Wiley was on a backpacking journey after they placed on a pair of excessive heels. Throughout that journey, Pattie Gonia, Wiley’s drag persona, was born. Since then, Pattie Gonia has not solely amassed 1.8 million Instagram followers however launched a nonprofit for “allyship within the outdoor.” She has talked about local weather change at drag reveals throughout the U.S., elevating almost $4 million for charity. Her movies of a 100-mile hike in drag final fall raised $1.2 million. However Pattie Gonia says their environmental work is now endangered by Patagonia, the outdoor-gear big that has espoused comparable environmentalist values. The clothes firm, which reported $1.47 billion in gross sales through the 2024–25 fiscal yr, filed a trademark lawsuit towards Pattie Gonia and her rising model on January 21, 2026.
Patagonia has claimed it filed swimsuit “in response” to her latest trademark utility. Its court docket papers declare that she desires to trademark Pattie Gonia for gadgets corresponding to clothes and on-line advertising and marketing companies to advertise environmental causes and LGBTQ rights, in addition to “neighborhood sporting and cultural occasions … and conducting path and climbing occasions” and leisure. The 53-year-old firm claims that its model identification is at stake, alleging that Pattie Gonia’s…
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Author : big-apple
Publish date : 2026-06-12 15:46:00
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