Source link : https://motorsports-news.org/2025/05/23/formula-1/derek-chang-liberty-has-taken-f1-properly-past-a-core-sports-activities-product/
Liberty Media chief govt Derek Chang believes Method 1 has shifted from being a sequence to turning into a “cultural phenomenon” previously decade.
Chang was appointed as successor to Greg Maffei at the beginning of January, eight years on from when Liberty accomplished its acquisition of F1 and set about taking the sequence to new audiences, in new markets.
The findings of the 2025 International F1 Fan Survey, a collaboration between F1 and the Motorsport Community, are set to be revealed quickly however current developments have proven an uptick in girls participating with the championship, in addition to a youthful demographic now being energetic followers.
Chang, talking on the Autosport Enterprise Trade: Monaco, feels the adjustments – which have additionally seen a groundswell of American curiosity with races added in Miami and Las Vegas – have elevated F1 to a special degree.
“I feel when Liberty acquired Method 1 it was very a lot of a core motorsports activation,” he stated.
“I feel what we have performed over the past 10 years, below the stewardship of Chase Carey after which Stefano [Domenicali] is actually make this factor form of a cultural phenomenon that is gone properly past a core sports activities product.
“It begins with what occurs on the observe. It is a compelling product that we now have on the market, however the place we have gone to a way more mainstream and a broader leisure asset. You have seen it in Drive to Survive, you…
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Author : Motorsports
Publish date : 2025-05-23 08:43:00
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