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January 22, 1984: Apple’s gorgeous “1984” business for the unique Mac airs on CBS through the third quarter of Tremendous Bowl XVIII. Its dystopian theme and epic visuals pitch the Macintosh 128K as a revolutionary pc coming to smash the established order.
Most likely essentially the most well-known TV advert for a pc in historical past, the business is directed by Alien and Blade Runner helmer Ridley Scott. It reaches hundreds of thousands of viewers through the massive recreation. Nevertheless, it very practically didn’t air in any respect.
‘1984’ Mac advert: Apple promoting thinks completely different
Similar to many Apple advertisements over time, the “1984” Mac business didn’t waste time working by the specs of Apple’s upcoming pc. As a substitute, it articulated a philosophy. Apple was the younger, “different thinking” upstart pitted in opposition to established large IBM, which had just lately entered the private pc enterprise.
The advert depicted a dreary future during which employees sit listening to a Huge Brother-like determine drone on concerning the glories of groupthink. Then, a dissident girl (performed by English athlete/actress/mannequin/singer Anya Main) in shiny crimson shorts takes a hammer to the authoritarian on the huge display.
Will it air? Received’t it air? No person appeared certain.
As a result of it was so completely different from most pc ads of the time, nonetheless, Apple’s “1984” Mac business proved…
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Author : tech365
Publish date : 2026-01-23 11:29:00
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