Source link : https://las-vegas-news.com/hollywoods-new-blockbuster-formula-is-changing-movies-and-not-everyone-is-happy/
There was a time when a movie studio could take a calculated gamble on something genuinely new. A story nobody had heard, a director with a wild idea, a cast of unknowns. Sometimes those bets paid off spectacularly. Today, the calculus has shifted in a very different direction, and the results are visible on every multiplex marquee in the country.
The modern Hollywood formula is no longer a secret. It runs on established intellectual property, franchise extensions, data analytics, and a deep institutional fear of the genuinely unfamiliar. Some of this makes rational sense. Some of it is quietly hollowing out the kind of cinema that made the industry worth caring about in the first place.
The IP Machine: When Familiar Sells Better Than New
Between 50 and 70 percent of movies from the six major studios, Universal, Disney, Warner Bros., Paramount, Sony, and Lionsgate, are now tied to existing intellectual property. That figure has been growing steadily for years, and it reflects a simple but powerful logic: audiences gravitate toward names they already trust.
As consumers have become more discerning about how they spend their disposable income, studios have leaned heavily into sequels, prequels, and remakes. This has been particularly pronounced in animation, with recent examples including Inside Out 2, Despicable Me 4, and Kung Fu Panda 4. The movie industry is firmly entrenched in a…
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Author : Matthias Binder
Publish date : 2026-05-29 12:11:00
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