Peacock and National Football Break Streaming Records after Historic Night

The Peacock and the National Football League had one of their most historic nights. The Kansas City Chiefs secured a 26-7 win over the Miami Dolphins in an exclusively live-streamed playoff game.

The game happened in front of a physical audience of more than 71,000 fans. However, the viewership on Peacock broke records as the game became the most live-streamed event in US history.

Internet Usage in the US Soars As Peacock Live Streams Chiefs-Dolphins Game

The viewership of the Chiefs-Dolphins game saw internet usage in the US climb to the highest record on a single. Those viewing the game consumed 30% of internet traffic during the game.

The live stream, called “Peacock Exclusive AFC Wild Card” secured 27.6 million viewers. During the second quarter of the game, the viewership peaked at 24.6 million viewers, including those who watched out-of-home.

The game is currently the most-streamed event in US history, with an average audience of 23 million on Peacock and NBC stations in Kansas City and Miami, and it also remained high on mobile devices on NFL+.

Viewership for this game between 8:11 and 11:01 PM ET was up 6% compared to the 2023 primetime AFC Wild Card Game.

On the day of the game, Peacock posted the highest single day in history in terms of audience numbers, engagement, and time spent. A record 16.3 million concurrent devices tuned in to the live stream.

While speaking on these record viewership numbers, the Chairman and CEO of Comcast Corporation, Brian Roberts, said that NBC Sports, Peacock, and Comcast were working towards having a better game and a seamless streaming experience with the NFL on a massive scale, adding that it was “a very proud moment.”

NFL Commissioner Roger Goodell als