Super Bowl LVIII Breaks Previous Records with 123.4 Million Viewers

The Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers that happened on Sunday amassed 123.4 million viewers according to CBS, making it the most-watched Super Bowl of all time.

The game aired on top networks such as CBS, NFL Network, Paramount+, Univision, NFL+, and ViX. There was also a broadcast for kids that aired on Nickelodeon.

CBS Sports’ presentation of Super Bowl LVIII is the most-watched telecast in history with a total audience delivery of 123.4 million average viewers across platforms.

Link to Release: https://t.co/DHc9XPBwSn pic.twitter.com/GR3w2hbBwn

— CBS Sports PR (@CBSSportsGang) February 13, 2024

In its report, CBS News said it garnered the most viewers with 120 million. The total audience for this event was a 10% increase.

2024 Super Bowl Had 123.4 Million Viewers

The 2024 Super Bowl broke the previous record set last year of 115 million viewers. The audience behind the Super Bowl LVIII amassed so much viewership that it approached breaking the all-time most-watched television broadcast of the Apollo 11 moon landing had a viewership of between 125 million and 150 million viewers.

The 2024 Super Bowl comes on the back of a good season for the NFL. The NFL amassed massive viewership in the weeks leading up to its conclusion.

Several factors triggered the wide audience base for the event. The first is that the event entered an overtime quarter where the Chiefs scored a touchdown that won the game. The win came a few seconds before the game ended.

The appearance of Taylor Swift in the crowd also contributed to the increase in viewership. Swift has increased interest in the Kansas Chiefs amid her relationship with one of the team’s players, Travis Kelce.

Swift’s appearance in these games has attracted young audiences and female fans. Her presence has also aided the NFL in having a vast viewership base.

Swift’s contributory role in a record-breaking NFL season was acknowledged by the Chief Executive of Paramount Global, Bob Bakish. While speaking with Bloomberg last week, the executive noted that she was “without a doubt incremental to audience on the NFL.”

Besides Swift, the NFL also continues to enjoy communal viewership experi