Source link : https://motorsports-news.org/2026/05/14/formula-1/susie-wolff-reveals-how-charlotte-tilbury-partnership-reworked-f1-academy/
F1 Academy managing director Susie Wolff has detailed how signing make-up large Charlotte Tilbury as a associate created momentum for big sponsors within the collection.
After gaining the backing of all 10 Method 1 groups, with that quantity growing to 11 with Cadillac in 2027, Wolff had the duty of discovering six major sponsors for the remaining vehicles.
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Throughout an interview with , Wolff recalled waking up on the primary of January to the daunting process of filling these six vacant spots by March.
“Clearly, with the F1 groups on board, I had 10 vehicles coated, however I nonetheless had six liveries, so I wanted to search out six business companions. And I keep in mind I awakened on 1 January and thought, ‘How am I going to get six sponsors on board by March?’
“And I mentioned to Toto [Wolff], ‘That is going to be actually tough’. And I am going to always remember. He mentioned, ‘You will determine it out.’ And I hate it when individuals say that as a result of they’ve this perception that I’ll one way or the other determine it out. In that second, I did not assume I knew how I used to be going to determine it out.
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“However I very famously obtained by a contact, a buddy of a buddy, to Charlotte Tilbury, the make-up model. Inside 4 minutes of the primary dialog, I knew we have been going to do one thing, and it grew to become the largest sports activities partnership announcement of that 12 months.”
With Charlotte…
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Author : Motorsports
Publish date : 2026-05-14 13:16:00
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